[keiferski]

I actually find it quite reassuring that YouTubers with an individual style and personality end up doing better than those trying to make generic me-too Mr. Beast style content. Looking at the OP’s channel, there is basically nothing about their videos which screams “unique individual”, which is probably why they are struggling. I have discovered dozens of creators that maybe don’t have the most optimized thumbnail, titles, or production values, but still manage to convey a unique personality that comes through in their videos.

As I said, this is actually pretty reassuring and is probably why YouTube, all things considered, is the most authentic social media platform nowadays.

I hope that wasn’t too harsh, and my advice to the creator is to think more about what your unique brand is, how you can convey it in a thumbnail or video title instantly, and just generally be more authentic and original in your videos.

[creer]

Same here. I discover and follow youtubers organically mostly - from a search for a specific topic or a "related" offer by YT. If the youtuber is interesting and pleasant and a good videographer and editor (which is quite a bit about MY taste - so, not very predictable by you), THEN I will gladly dig through the rest of their videos and return again and again.

In there, it doesn't matter if you get inspiration from other youtubers. Not my problem. I don't care if it's original - but I care that it's well done. This is one thing you can control: "good videographer and editor", and the good news is that it's a learned skill. Good taste is not a learned skill, harder, but seeking feedback and learning from it, is.

This being said there are clearly many different kinds of YT watchers. The parent and I may or may not matter to any specific youtuber.

[ChaseRensberger]

I actually don't disagree with you at all. I think that is the kind of content that Luke is most suited/wants to make. Him being a close friend of mind I just want to help him succeed. My goal for this article was to be a kind've meta look at the process of it all. Super interesting to hear your perspective. Appreciate you checking out the article!