Seems to be just counting on a lucky viral success as there is no theme/niche, I generally only sub where there's a track record of content that is both quality and multiple videos that interest me
They seem to imitate the MrBeast format. But they are missing the storytelling, pacing, execution and scale of MrBeast videos. (And also the banter that makes MrBeast videos feel a bit like a sitcom episode)
Luke used to work there so I think some of that style may bleed in, especially during the editing process. Appreciate you taking the time to read the article. I'd love to hear more about how you think we could improve in any of the areas you mentioned.