[suzzer99]

Would it be crazy for a decision-maker to think the commercial is pitching a turnkey solution to keep Matthew McCaughnehey out of the rain, as opposed to a platform where a Salesforce developer could potentially create such a system? Or do they have a better handle on the big picture than I did before reading your excellent post?

[noeticpenguin]

Oh 100%. At the same time, it's a commercial - so even if they're targeting developers, there's only so much you can do in 30seconds. They're using a marketing technique of 'dreaming the possible' to get you hooked on the idea that the notion you have in the back of your mind - that seems as impossible as keeping McCaughnehey out of a dumb outfit - is just as possible as, well, keeping an overpriced celebrity who's never used (probably) Salesforce, out of the rain, without dedicating some human to follow around and pander to his whims.

They're trying to sell the idea, and for good or worse, you remembered ;)

Uncle B, is the single best marketer this side of P.T. Barnum, and his antics need to be seen through that lens. He's not directing HR to stop hiring engineers - that's the dream he's selling. (though, I'm certain it's also a lovely cover for slowing hiring).

One of these days I'm going to write up an Era's tour like review of all the various dreams Benihoff has sold. Starting with 1:1:1 to Business is the best vehicle for society change up through Agentforce. The underlying dream is almost always a variation on the theme: Salesforce will empower you (customer) to have a better relationship with your customers so that you make more $.