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by vmarchaud
518 days ago
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Jumping the opportunity:; we make a product that do hyper-personalisation for marketing emails, we do have few customers using SFMC and we tried to think about some use cases with Agentforce but i don't see a lot of useful things.
Some customers want to see data about who saw personalisation in tableau/datacloud but again this isn't direct integration with Agentforce but more sending data to any salesforce product. Did you see any pratical use case for Agentforce in SFMC ? Thanks |
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I think Agentforce could be a powerful tool for processing the vast audiences, and identifying - with data cloud's help - cohorts for segmentation. I'm envisioning more than cohorts of 'women in their 20's and 30's who ski' but more 'past customers of women's ski boots who also predominantly buy red products' That's a little fuzzier than just data. In fact it's a combination of data(who bought what, when) but also fuzzier info 'who mostly buy's products that are predominantly red, regardless of the shade' and I think if you can surface that data to an agent, it could synthesize an interesting cohort for you to market your brand new red ski jacket to...
On the personalization side, I think Agents have a lot of potential. Imagine an agent workflow that went something like this: 1. for each known Data cloud profile develop a marketing profile 2. identify the profiles that show recent activity and / or a history of activity in the next two weeks. 3. Our marketing partners for the next month are: A, B and C. 4. Sort our selected profiles into one of those marketing partners by expressed interest, past history, or relevant markers from their extended data cloud profile. (ie, Kumar seems to always go skiing in early feb..., sort him into Partner A's marketing group) 5. Write email copy to Kumar with a sense of longing and nostalgia for past winter sports vacations. use marketing images from partner A (Vail) and talk about the upcoming ski weather, what the resort's new offerings are in the restaurant and talk up our new 'Ice planet Hoth' approved ski jackets to keep him, and his family warm...
I envision that email is going to be a hell of a lot more persuasive to casual buyers than 'hey, check out this jacket bro!'.