[mcguire]

I think you're looking at it from the wrong side. I believe the point of the goofy "league" and cat are to bring in sites, which are mostly made up of reddit'ors and weird-ass-looking-cat lovers. Once the sites are onboard and the "league" sends out the "signal", this site has to attract the users, who are the redditors and cheezburger-ites. Some small, minuscule fraction of those will do things like call their senators, resulting in tied-up phone lines, angry recriminations, and general panic.[1] That is what your old-style Senator is going to take seriously.

The organizational style is very similar to that of other organizations that attempt to motivate constituents like the NRA and AARP and if you really want to spend some time boggling, check out their communications to their constituency.

In other words, the "general public" is not the target here. Neither are representatives, directly. The target is the "Z generation"[2], which are underrepresented in political debates, I think. And if you want them to do something, you probably want to use some memes.

[1] That's hyperbole, but I do suspect that if .01% of the American readers of icanhascheezburger were to call their representatives,

[2] "Z generation"? I prefer to think of it as "Force Z".