[LOLtampicoLOL]

That was hilarious. I was under the initial impression that a user was trolling Nestle, but this is a bit of advertising genius. Nestle engages the audience with a controversial folk meme, then offers an apology and people report the well orchestrated "gaffe". Very clever.

[dromidas]

It makes it even more funny that it is a candy company using him in the ad... haha.

[pan69]

I work in the Sydney ad/marketing business and I can assure you that there simply isn't the foresight to pull off a stunt like that.