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by huggyface 5083 days ago
Microsoft paid $6.2 billion in cash for aQuantitive. That asset is now worthless.

That is very real red ink, even though the actual accounting for it is occurring years later. It is a massive squandering of assets.

1 comments

Can we say "congrats MS"!?

A mix of desperation, and having no idea of what you're doing. Hats off for Steve Ballmer

Goog payed 2B for DoubleClick right? Funny thing is that "everybody knew" who DoubleClick was, but I'd say it was hard to find someone to have hear about aQ before the acQuisition.