[bikitan]

This is key. The yen is still weak, so framing it in terms of today's value in USD is going to make it seem much more affordable than it actually is for the average Japanese person.

[beAbU]

Need to equate it to a number of McDs cheeseburgers that amount of money can buy.

[triceratops]

How many football fields can it buy?

[beAbU]

Is that an imperial or metric football field?

[mitthrowaway2]

That definitely matters for the marketing landscape in Japan. But as far as Hyundai's ability to make a profit at that price, it's still a big challenge to US automakers like Tesla, isn't it?

[numpad0]

I think it's a nontrivial problem for automakers, and then it squares for Tesla.