Are you sure that's supposed to be a heart? I see the three peaks of a "W" as well -- I think it's supposed to be a tulip, no? That also matches the background theme.
Yep, well at least 98% sure anyway. But you're right, that 'second level' image does look a lot like a tulip, much better description than what I said about W's :) And of course this led me to try zooming out a bit and going for level 3+... kinda feels like I'm looking down at the top of a strangely shaped wedding cake, which would also go nicely with the flowers and heart theme. Thanks for giving me an excuse to take another look!