[fbuitron]

Sometimes someone caring about details is what makes everything better.

Nobody is going to choose their product just because their API Keys.

But they are generating a halo effect. Is like going to a restaurant with outstanding bathrooms. If they put a lot of care in that, you immediately assume they do the same in all the other aspects of their product/service.

[alt227]

IMO formatting an API key string is not equal to an outstanding bathroom. Its more akin to a valve you put under the floor of the bathroom. You put it there once to make things work and you will never see it again.

Will it make you feel better to know that you have the shinier valve which looks prettier? Maybe, but nobody else will ever know and it will work just the same as the valve everyone else has in their bathroom which cost 10% of the price.