[Molitor5901]

The slow motion advertising apocalypse is coming. Eventually, the advertisers will realize that it doesn't work and people largely ignore it, the content providers will force you to watch the advertisements to get at the content, which people will hate, and which may inevitably come full circle to paywalls for greater content. Until then, we endeavor to build a better ad blocker.

[matthewmacleod]

Problem is I don’t think that’s actually true.

[add-sub-mul-div]

The being forced to watch ads part has already started. Streaming has introduced unskippable ads, which we don't have with cable DVRs. It's naive not to think that will become the norm, they're not going to leave money on the table. They know customers won't leave.