[LVB]

>Unless we're including distribution when we say "creating".

I think it has to be included given how much traffic I see from mobile devs I follow about getting stuck in some review blackhole, running afoul of a TOS or payment rule, etc. Getting the app built is in your control, but getting it to end users has a big dependency on others, potentially. The idea of being able to push code to a server you control and deliver instant updates is appealing.