[packtreefly]

> you can order ahead and your food is ready when you arrive

That just sounds like a great way to get cold McDonald's...

> I think additional user data is a relatively minor part of it.

You're probably right about that, but I've always undervalued user data because I don't think it's ethical to exploit people like that.

I'm sure that a well-timed push notification suggesting a personalized meal deal right around hungry-o'clock is the real goal of pushing this stupid app on their customers.

[crazygringo]

>> you can order ahead and your food is ready when you arrive

> That just sounds like a great way to get cold McDonald's...

The idea is to order 3 or 4 minutes in advance, not half an hour before...