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by titzer 530 days ago
And no one stops to ask how the internet sustained itself from the years 1995 to 2005. Or big search engines, for that matter. The answer is that they were smaller and their revenue was based on selling real things, not constant hassle and attention-grabbing. The internet was not an ad hellscape back then simply because every single market and every single sector was smaller. It's big now because tech giants are supercharged growth-addicted behemoths.

It was better when it was smaller. Pretty much everything is in some stage of enshittification.

2 comments

The internet sustained itself during those times with Ads. Doubleclick was started in 95. Do you not remember pop ups, pop unders, banner ads on every site?

Ads have always been part of the commercial internet and I'd argue they were far worse back then.

Punch the monkey.

The reason Google started off so well was because adverts were non existent, then just relevant text on the side. Compare to altavista, excite, hit it etc it was a beacon of calm.