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by probably_wrong
530 days ago
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If advertising were to disappear overnight, I'd argue the internet would go on. First, there was an internet before there were ads. When there's a need there's a way and BitTorrent and Napster taught us that P2P is feasible when the users care about it. Then there's the issue of competitive advantage. If the newspaper from the next town over has a website then my local newspaper has to have a website too. So the incentives would switch from "I'll finance this service with ads" to "this website costs money but that's another cost of doing business". And finally, people do pay for services. Patreon and Wikipedia are examples where a bunch of users provide the funds for those who can't/won't pay for a service. Would all services survive? No. And it would certainly be a different experience. But I believe an internet driven by a mixture of fans and sensible economic strategy wouldn't be a bad thing. |
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p2p is feasible but you still need someone to produce the content that you're trading between yourselves.