[babyent]

I use magic links for my enterprise application. In my humble opinion I believe magic links are fine.

Almost everyone outside of some HN users use email regularly. They have it open on a second monitor and it is an important part of their workflow.

If their companies are not super tech savvy and not using SSO, the users probably at least have a company email address they’re logged into.

I don’t think it’s worth over optimizing for a small percentage of users. Worst case scenario you need to contact support.

99% of enterprise users will be fine with magic links, compared to dealing with people who use horribly weak passwords. Most of them seem to prefer them to passwords.

SSO is always best option if available but magic links are definitely second.