[musicale]

I like the idea of a legislative/regulatory solution, but it would be very challenging to implement successfully, because 1) it would be hard to enforce, 2) advertising companies would do everything in their power to create and exploit loopholes, and 3) it would be aggressively opposed by very deep-pocketed companies that operate huge surveillance advertising businesses.

Nonetheless, it might be wise for advertising companies to prepare a contextual advertising business model that could survive possible potential legislative action and regulatory scrutiny.