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by cj
532 days ago
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Fun fact: Microsoft Ads (the place you go to buy ads on Bing) is essentially a carbon copy of Google Ads in every way imaginable. The UI is, quite literally, exactly the same. The names of the features are nearly identical. There is very little differentiation, and it's 100% by design - doing this makes it very easy for marketing people to switch between ad platforms without needing to learn a completely new interface. It's quite entertaining to watch. Google will release a feature, and then a few weeks later Microsoft announces the exact same thing. Microsoft is learning that copying success is often easier than creating it from scratch. Making their products look identical to Google's makes it a lot easier to switch between the 2. |
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They tend to enter late with a me-too product, whether they copy, acquire, or embrace-extend-extinguish, but copying does play as large a role as any of their strategies, none of which generally involve actual innovation and often lean heavily on illegal, underhanded, or unethical business tactics.