[mlekoszek]

They're really using every tactic they can -- and for the life of me, I have no idea why. They've pushed so hard, for so long, to make Bing succeed -- even forcing it in the Start menu -- and it's still not owning the search space.

[gjsman-1000]

In my opinion, they'd be much more effective if they just killed the Bing brand, killed Bing rewards, killed the Bing newsfeeds, rebranded it to "Private Search" at privatesearch.com, and called it a day. Yes, people have memories shorter than a goldfish.

[autoexecbat]

Agreed that the Bing brand has to go, but I think they should use their normal naming schemes, something like "Microsoft Azure Cloud Search Pro 2025 SP1"