[ralferoo]

Entirely changing the format of the results page based on a keyword match for a competitor is very much deception. Although they've been doing similar for years when you search for Chrome as the very first thing you do on a new install and there the entire screen is basically full of tricks to try to make you stay on Edge and pushing the actual search results down so far you need to scroll. I guess they've got away with that a long time, they probably don't think anyone will care.

It all feels a bit like the "I'm feeling lucky" button from years ago on Google when it was kind of the default choice for everyone because back then Google actually cared about putting the most useful page at the very top...

Remember when one of the best tricks was searching "French military victories" and pressing "I'm feeling lucky" took you to a page that looked exactly like the google results but said "No results found, maybe you meant 'French military defeats'". Classic stuff!