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by londons_explore
526 days ago
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This is partly preying on the fact googles 'doodles' weaken their brand/trademark. Back when every google doodle clearly had the word "Google" in, that was okay. But often now, the doodles are just some random picture. At that point, there is no brand recognition to their homepage beyond a blank white background and centered search box, which microsoft has copied here because those elements alone are not enough to form a legally protectable brand. |
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They could also try to claim trademark infringement based on the fact that Microsoft is hijacking searches for the keyword “google”. Courts have previously rejected trademark claims when a company takes out search ads using its competitor’s name as a keyword, but Google could argue that what Microsoft is doing here is more deceptive than that.
(IANAL and have only passing familiarity, but I’m fairly confident in the above.)