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by jkolio 528 days ago
Oh, I'm sure it's even fuzzier than that. Apple's cachet over the past 25 years was built on the type of class consumerism that reflects and then amplifies a lot of America's particular brand of social dysfunction. Much of tech during this time was focused (and continued to focus, to their market detriment, until they "wised" up and stopped) on a sort of egalitarianism; if the proposition is, "Anyone can benefit from our product," most companies whispered the qualifier, "...if you can afford it." Apple, on the other hand, shouted that last part from the rooftops, also encouraging the addendum, "...and it makes you better than people who don't use our products."

Apple was a standard-bearer for the toxic exclusivity and gatekeeping that's kind of always been a part of American society, but that we occasionally see some chance of finally throwing off.
2 comments
endemic 527 days ago
> it makes you better than people who don't use our products.

It seemed to me that this was more of a product of the fandom. "Even though this Apple computer is less popular/useful, I'm a discerning tastemaker and am better than the unwashed Wintel masses."

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mietek 521 days ago
The Apple “Lemmings” ad came out in 1985.

https://en.wikipedia.org/wiki/Lemmings_(advertisement)

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antonvs 528 days ago
> ... but that we occasionally see some chance of finally throwing off.

That seems optimistic to me. What are you thinking of?

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