[dbspin]

Agreed. Without negative caveats, such positive statements are meaningless.

Customers want cheap goods. Caveat: They don't want (to know that) those goods are produced by slave labour.

Customers want a vast selection. Caveat: This should not include fake, shoddy or misleading listings

Customers want rapid delivery. Caveat: And they want it cheaply, or ideally for free, without breaking their stuff, at times they are home or in a manner they can receive the goods while away from home.

Etc.