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by cdcox
530 days ago
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While this seems true and I hope these companies get a large fine and some regulatory action takes place to wipe out these third party apps, I'm kind of surprised at the corporate learned helplessness here. Back in the day McDonald's or one of their fast food competitors would have built their own frozen potato pipeline, made a massive marketing gimmick about cheapest fries and shattered this cartel quickly. It sounds like the companies are taking a high margin and the farmers would love to sell to anyone else. But it feels like the current managers at these fast food companies have gotten so used to outsourcing every part of production they lack the knowledge/remit to even try to set up a competing supply line. It feels like only it's only efficient to focus core competencies if the people in charge of those stay smaller. Given how big companies can squeeze suppliers I see how they would end up consolidated. But if everyone is doing one thing and consolidating horizontally to negotiate better it becomes kind of red queen race. Maybe when you have a multi-billion dollar supply chain and complex contract structure you can't just learn to do something new to solve a problem anymore. The small players can't do much. As mentioned in the article, either potatoes and DIYing are cheaper or they aren't, but medium to large firms presumably could/should do something. |
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McDonald's rejected Simplot's "Innate" in 2020, a GMO potato that they spent about a decade developing. Which basically turned the entire project into a loss. It's one of the main reasons that the Lanthrop plant is closing.