Google certainly has infra/cost advantages, but it's nowhere near 10x.
Edit: Specifically the nature and current status of the Broadcom/Google relationship as it relates to TPUs.
Which takes it from
> Broadcom generates a 70% profit margin from its work on TPUs, said a person with direct knowledge of the internal analysis. SemiAnalysis, a chip research firm, earlier reported that figure.
https://semianalysis.com/2023/08/30/broadcoms-google-tpu-rev...
Edit: Specifically the nature and current status of the Broadcom/Google relationship as it relates to TPUs.