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by jay_kyburz 530 days ago
It's designed to make the basic option still sound special.

People on a budget don't want to be presented with the option of the Dell Basic, the Dell Standard, and the Dell Premium.

1 comments

At the other end of the spectrum you have people booking Basic Economy airline fares, and at least in several cases, willfully ignoring the fare conditions (specifically, non-assigned seating), and then showing up at the gate, "My wife and I and our three children all need to be in the same row."