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by archagon 532 days ago
It should be obvious to everyone by now that Musk has some sort of ape-brained obsession with the letter "X," so discussing the rebrand as if it was some soft of carefully considered marketing decision is a bit silly. The point was to feed a man's ego, and I guess it succeeded in that.
1 comments

> It should be obvious to everyone by now that Musk has some sort of ape-brained obsession with the letter "X,"

Yeah, it's not just some sort of commercial thing either, it's sad (perhaps even a "tragedeigh") how it gets inflicted on his offspring. (12 total, 3 mothers.)

In particular, he tried to name one "X Æ A-12", but state law required A-Z so he was forced to shorten it to "X", and later tried to name another "Exa Dark Sideræl", which seems like a terrible example of hand-me-downs.