[imiric]

> Product names make no sense.

Why should they? Every company has different priorities, and it's on you as a consumer to get familiar with each company's product line before making a purchase.

Would you prefer it if all products were named "<company name> <thing>"? So in your PSU example, "Seasonic PSU"? Of course not, you would like to have more detail than that. So how about "Seasonic PSU 800W modular"? OK, that's better, but what if other consumers are interested in different product criteria? Should we just cram them all in the product name like sellers on Amazon do? That wouldn't be right either. So the best approach then is to segment your product line according to some criteria, and give different segments arbitrary names. This way customers can know what to expect, and which segment to focus on. It's important to keep this consistent, otherwise it leads to confusion, but in general it works fine IMO. I would rather have to choose between Seasonic Prime TX, Prime PX, etc., than Seasonic Pro, Pro Max, etc.

[vel0city]

That's the thing though. I don't really want to have to know whether the Seasonic Prime PX is the same tier as the Corsair RM or the RMx or the RMe or the HX. None of those names gives me any indication of what the product actually is, and from a quick glance the letters don't seem to even directly stand for any particular feature.

Its one thing to have say a Seasonic 800M versus just the Seasonic 800 and know the "m" means its modular. What does it even mean for it to be PRIME TX versus a FOCUS GX or GM or then suddenly dropping the noun part and going straight to G12 and B12.

There are 8 different PRIME models with 25 SKUs in the PRIME model family looking at their site right now. And that's just one family of power supplies for one brand! There's another 11 Vertex SKUs, 33 FOCUS SKUs, 15 CORE SKUs. Why on earth would I care to get decoder rings for several different brands to cross shop?

[imiric]

> Why on earth would I care to get decoder rings for several different brands to cross shop?

Because products usually can't be compared spec-to-spec anyway. So even if you had to choose between Seasonic 800M and Corsair 800M, which might coincide on these specific criteria, how one company describes their product doesn't translate to how another company does. None of it would tell you which is the better product for you, which is ultimately what you want to know.

Consider CPU clock speeds, for example. The industry moved on from advertising MHz and GHz since they're not good indicators of performance. Consumers should also be aware of core count and types, cache size, power consumption, etc. Yet even if manufacturers embedded all of this information in their product names, CPUs from different manufacturers still wouldn't be comparable. So companies do their best to identify product lines internally, and give them somewhat consistent names.

I'm not saying that companies do a good job at this—most, in fact, make a mess out of it—, but I find that preferable to having obscure names like "Pro", "Plus", "Max", etc. with claims that it's simpler, when it's actually even more confusing than before.

[chrismcb]

Why is tx and px better than pro and pro Max? Typically pro Max is going to offer you more or better than what pro does. So pro Max tells me that it is probably better than pro (without designing what "better"is) but TX and PX which one is "better" and you can't always go by the price.

[dagw]

In this particular case TX and PX are referring to PSUs complying with certain third party certifications, and have a specific quantifiable meaning. So in this case Tx is always "better" (or at least not worse) than Px in a very specific sense.