[legitster]

I legit use the term "Toothpaste Shopping" to describe any miserably complex shopping experience.

(Although ironically, toothpaste shopping is quite easy once you know the correct answer is "the cheapest brand at the store that has fluoride in it")

[extraduder_ire]

Unless you're looking for some other feature. Once I learned what novamin was, I started getting a toothpaste with that in it. I think only two such brands exist.