Apple has its share of naming problems but not attempting to artificially split their laptop product line between consumer and "enterprise" is something they should get credit for.
But the quality of components in an Air versus a Pro is presumed to be the same, just the specs are different. So all you are doing is shopping for the screen size, screen type, storage size, RAM, weight, etc that you need/want.
Whereas, with a Dell or HP, I would have to figure out which models are going to be built with cheaper materials that will wear out or have a higher chance of breaking.
naming aside, Dell (and other PC manufacturers) split enterprise from consumer for a number of reasons that make sense to me. the two markets have different requirements. enterprise needs a different OS license for one. Buying a fleet of X hundred or thousand devices vs one PC introduces concerns and requirements that home users just don't have and shouldn't pay for imho.
I mean they do have "Air" and "Pro" monikers for the laptops, as well as a page dedicated to helping you choose which one to get - https://www.apple.com/mac/best-mac/ - so they're not using "consumer" or "enterprise" but it's still there.
With one caveat - Air is very popular in the enterprise world. It's just so much lighter! And powerful enough to handle the vast majority of non-eng tasks.
Right, but Apple's naming does seem to differentiate between real hardware differences vs. artificial software ones (e.g. how much crapware is preloaded).