[crooked-v]

I find it funny how much they've just completely ceded branding standards to Apple in that move.

[zitterbewegung]

On branding it seems like everyone starts to copy Apple at this point or makes branding as complex as Intel.

[Spivak]

When your competition is Apple you want to make it as easy as possible to compare like-for-like. What laptop are they positioning as an alternative to the MacBook Pro? The Dell Pro.

[0x457]

Because it's just simple and makes sense. Mostly, the only confusing apple product is iPad Air because it doesn't match what Air means in MacBooks.

[eloisant]

Personally I find it confusing that all of their iPads since 2010 are simply called "iPad" even though they're completely different. Same with all their products except the iPhone, that get a number in their official name.

You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago.

[0x457]

> You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago.

This was the Apple way for long. I personally always liked that way. They messed it up with iPhone 3G tho.

[wmf]

Isn't the Air the lightest and thinnest?

[stagalooo]

Yes, people are only confused because they think it means cheapest, which is ultimately a failing of Apple branding but doesn't really make much sense to me.

[0x457]

I don't equate Air line to "cheapest", I think of it where compromises were made in the name of lower weight: lower TDP cpu, less cooling capacity etc.

[thiht]

Agree, I bought an iPad recently and was really confused by pricings between the iPad (10 I think), the iPad Air and iPad Mini

It makes sense but it’s not obvious

[jhickok]

The Macbook was thinner and lighter than the Macbook Air.

[wmf]

The MacBook hasn't been made for years though.

[Retr0id]

> doesn't match what Air means in MacBooks

In the past I'd agree but these days it's better aligned.