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by Oxodao
532 days ago
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I'm not sure if it's just me or a common feeling, but XPS laptops from the last few years (at least 2020 onward) felt really poor quality for "professional" computers. Especially regarding their main competitors (mbp & thinkpads). All the XPS we had at work had issues and particularly bad battery life even before the one year mark.. For those who didn't have their battery swollen. I wouldn't have thought that such a recognizable brand as the XPS line would fade for "AI PC" BS but heh |
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This is probably good evidence that they needed to simplify their branding. Having their halo consumer product compete for market mindshare against their professional products is counterproductive. Especially when everyone wants to cross shop against MacBooks.
In contrast, ThinkPad's X1 shares almost nothing with the rest of the Thinkpad's professional line, but it sits there adding prestige to the brand.