[ncann]

> AMD 'Strix Halo' Ryzen AI Max+ 395 PRO

Gosh that name is a mouthful

[hnuser123456]

Strix Halo is the codename, not marketing name, so you can remove that part.

"AI" seems to have replaced the segment number.

The + is because it's the top-end model of the lineup.

Not sure what's Max or Pro about it though.

[enragedcacti]

I think the AI appears on any SKU with enough TOPS for copilot+ (they released some 200 SKUs that are just Ryzen 5/7, no AI)

Max is the segment number i.e. it's "Ryzen 11" (the other 300 series SKUs they announced are Ryzen AI [5|7] 3xx). Weirdly though there are no Ryzen 9s so maybe it's really just a rebrand of 9.

The Pro just means it has management and security features for enterprise customers.

[rostigerpudel]

The 375 is labeled Ryzen 9: https://www.amd.com/de/products/processors/laptop/ryzen/300-... but of course it's one of the previously available parts of the AI lineup, not a new one.

[hnuser123456]

Thank you. It's nice to be able to decode that.

[ncann]

They managed to put Max, plus, and Pro into the name, which is kinda impressive in a way. Now we just need Ultra to complete the set.

[toast0]

AMD Better watch out, Altera, a subsidiary of Intel, claims a trademark on MAX+PLUS.

[shoo]

there's still room for MAX(+, +) or MAX(+, PRO)

[timewizard]

> Not sure what's Max or Pro about it though.

Secure processor, shadow stacks, secure boot, hardware asset trackability. Enterprise stuff.

[solarkraft]

> Strix Halo is the codename, not marketing name, so you can remove that part.

That was the good part, lol.

[Uehreka]

Isn’t Strix a brand of RAM or something?

[runjake]

Strix is a brand name for the ASUS ROG line of PC components, but AMD is using it as a code name.

BTW, here's the meaning of "Strix": https://en.wikipedia.org/wiki/Strix_(mythology)

[gazchop]

Sounds like ChatGPT had a breakdown when asked to name it.

[leptons]

I hate it. Whatever does "strix" even mean?? The rest of it is stupid too.

[Havoc]

>Whatever does "strix" even mean?

https://en.wikipedia.org/wiki/Strix_(mythology)#Greek_origin...

[nerdix]

Isn't Strix Halo just a code name?

[mindcrime]

That was my understanding.