[everfree]

From their home page, it looks like their stated goal is to remove brand impersonation materials. Lookalike websites, social media compromises, malicious links, etc. They allege to work with registrars, contribute to blocklists and take down scam content. True brand impersonation of this ilk almost always includes copyright infringement.

Sure it's possible that the company is a truly malicious actor that has a fake website and does not actually submit any valid claims, while working alongside the top brands in the industry to tear down that same industry. Personally though, I think it's more likely the company is a startup rushing to grab profits, has bad algorithms that come up with a lot of false positives, and is generally a bull in a china shop. Not that that's excusable, but being sloppy and taking shortcuts that hurt people is a bit different from being a "copyright hit company" where hurting people is the company's entire raison d'etre. The former calls for better regulation; the latter calls for being stamped out.

I don't know if you've tried to consume any crypto-related content on YouTube recently, but YouTube has a major problem with fake "live streams" from "Elon Musk" and other prominent crypto figures who promise they'll "double your crypto for a limited time" if you just send it to them within the next ten minutes. Someone's gotta fight that, on behalf of both the scam victims and the impersonated brands, because YouTube themselves don't give a shit.

[ikiris]

And copyright doesn’t give the ability to fight any of that is the point. This all sounds like abuse of DMCA process.

[everfree]

Pretty sure if someone is misusing your company logo, they’re violating both copyright and trademark, among other things. I’m not a lawyer though.

[grues-dinner]

Depends on the logo. If it's just text or a simple shape, it can't be copyrighted.

3Blue1Brown's logo is (probably) copyrightable, but the TED or Veritasium channel logos are (probably) not. If it could be claimed to be derivative of some other work, public domain or not, you may not fully own the copyright either. In general, it can be a big fuzzy grey area that needs a court to decide fully. Meanwhile, a trademark infringement would be easy to show.