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by hangonhn 530 days ago
The campaign against TikTok has been driven heavily by Meta/Facebook: https://www.washingtonpost.com/technology/2022/03/30/faceboo... (or https://archive.is/fffia)

My guess is that Meta will capitalize on the ban and is in a good position to given their AI prowess and ubiquity on most people's devices.
1 comments
logicchains 530 days ago
Meta's Reels is much less engaging than TikTok (as measured by user numbers and anecdotal user experience), and if competition from TikTok is removed they'll have even less reason to improve it.
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hangonhn 530 days ago
Yeah I've noticed that and have always been so surprised by it. Given Meta's resources and AI strength, I would have thought they would have made their Reels so much better but TikTok, who has FAR FAR less data on me (I beta tested Facebook that's how old my account is), can show me much more engaging content within about 15 to 30 minutes of me signing up and using it.

Maybe ByteDance has expertise on a wholly different sort of AIs that Meta isn't great at? I've always been very perplexed by this.

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