[pjc50]

This is much more an autocratic country thing. Or small countries trying to promote themselves on the world stage, usually by picking a particular event and focusing on it.

Everyone's already heard of America, they don't need the marketing.

[potato3732842]

Jamaican bobsled team is basically the nation state sponsored-ish equivalent of that guy from one of the plains states that won a bunch of medals in downhill skiing a few years back.