[michaelt]

> how do you come up with 25% goal?

In organisations that do this kind of work, the 'marketing' department isn't just about placing adverts and writing blog posts. They also have people whose job is to keep track of what's going on in the market, and to estimate what your product needs in order to be competitive when it comes out.

To take a simple example, the marketing team might have visited https://www.tomshardware.com/reviews/amd-radeon-rx-7900-xtx-... and found on 4K ultra settings that the "RX 7900 XTX" shows up as 90.3 fps average and the "RTX 4090" shows up as 112.6 fps average. And 112.6÷90.3 = 1.246 so if AMD want their next-gen flagship to outperform nvidia's current-gen flagship, they need 24.6% more FPS.

Of course it's a lot more complicated than that in practice. They'd also consider value-for-money, non-flagship cards, whether users' monitors even support >120fps, guessing at what nvidia's next flagship will offer, interviewing big buyers like Dell, and so on. But that's the general gist of it.