[jtbetz22]

This post reflects an insidious anti pattern in the practice of setting OKRs: "shipping the roadmap" is not the objective, it is a means to achieving some other underlying objective.

With a well written objective / key result (ex: "grow DAU by 30%"), you can abandon your entire roadmap two weeks into the quarter and still hit your OKRs. They enable you to respond to new information and lessons learned, rather than locking the whole team into a rigid plan for the entire quarter.