[genbattle]

This reminds me of the movie In Time[1]. The movie itself isn't particularly amazing, but I definitely resonated with it's underlying themes around the value of both time and money, and how they are inextricably linked.

It's a hard idea to communicate across to your average layperson though, that their half hour of diligently shopping around for the best deal actually cost them more than they saved. It's all conjecture though until you're actually using your time to earn money, or you are being paid for your time. But even if you aren't directly making money from your time, you can argue that the time spent will still offset/reduce the amount of time you do earn money from.

There are definitely limits on this type of thinking, and how seriously you should take it.

[1] http://en.wikipedia.org/wiki/In_Time

[msellout]

I also appreciated the concept of _In Time_, even though the plot was awful. I wouldn't hedge by saying there are limits to this type of thinking. Everyone should take it very seriously. Time is money in a very real sense.

Speaking of which, I should get back to work.