[esperent]

Next will be the rise of small local ad blocker llms whose job is to strip out product references while leaving the rest of the text unchanged.

[nunez]

Covert advertising will be so easy with this tech as it matures. Ads that basically describe and have you wanting the target product without mentioning it by name. Or references to the target product in contexts that don't make sense in the moment. Can't adblock that away.