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by duckkg5 525 days ago
No surprise here, but what a bummer that this is "The Way™"

Just let me pay you $3-5/ month to never see an ad again. It's worth it to me since the service is actually decent.

4 comments

You mean Perplexity Pro? That thing they tried and found that no one was willing to pay for cuz users say they want paid options but then jump boat to the free things always?

https://www.perplexity.ai/hub/faq/what-is-perplexity-pro

"Hundreds of thousands of people" are paying $20/mo for it, according to the CEO.[0] That seems like a very respectable place for such an early product to be.

It is extremely far from "no one".

[0]: https://www.youtube.com/watch?v=FWPmu_rKxJo&t=185s

Even if we say 1M people pay $20/month, that's only $240M/year. That's not enough to continue to grow and support the free users sans-ads.
There's a lot we don't know about Perplexity's costs, like the cost of supporting free users, the difference in usage between free and paying users, and whether these ads fully offset the cost of free users.

From what I've seen, it's typical for startups at this stage to be generating minimal revenue. Perplexity has raised close to $1 billion, so they likely aren't under pressure to be profitable just yet. Bringing in tens of millions in revenue annually would actually be quite a strong start.

It may sometimes seem like “no one pays for anything”, but clearly a lot of people are paying for Perplexity Pro. It’s their business, so they can run ads if they think that will help them grow, but it’s not because no one paid for the Pro tier.

Why would they need to grow? If the revenues exceed the costs that's a viable business model right there.
Maybe they have debt to pay off.
I wonder if cross-examined on that claim, that he would clarify that they have hundreds of thousands of Pro customers. Something like: It’s easy to get lost in the weeds of how much Individual subscribers paid, but that is an accurate characterization of the number of Pro Perplexity subscribers.

The point is, I have a Pro Perplexity subscription for a year, because my ISP was offering year long access for free. I think it is pretty terrible. The answers when I select Claude 3.5 Sonnet as the model for Perplexity always seem incredibly stupid compared to the answers when I use Claude 3.5 Sonnet from Anthropic’s site (which I think is really good).

I like the idea of Perplexity supplying citations, but it seems more like it is parallel construction than citing how the model came up with a particular answer. And, it seems like it is tossing out superior results whenever it cannot pretend to show its work.

> I like the idea of Perplexity supplying citations, but it seems more like it is parallel construction than citing how the model came up with a particular answer.

It's an LLM, throwing whatever text the model says you'll like best. It's amazing that they can hack it to provide links, but if you are expecting it to have a "thought-line" with "traceable research sources", you are just falling for the hype.

OP has a point. Why is this being downvoted? In my neck of the woods (UK and Ireland), everyone I know using Perplexity Pro, got a free annual subscription with Revolut. Like OP, I tried it for a week and moved on.

Its citations are often bunkum and code generation abilities are very limited, compared to GPT-4o or Claude 3.5 Sonnet, heck even tiny 4-bit quantized 14B local LLMs are way better at code generation (Qwen 2.5 Coder).

There’s too much choice for the consumer to charge for it. If not Perplexity then I can just use Phind, ChatGPT, or Claude for free.

Google got off the ground because they had magic sauce that made their product noticeably better. LLM-based search engines don’t have that, especially when they’re using an LLM built elsewhere.

I remember at the beginning Google had the most user friendly ads back when agressive pop-up ads were everywhere. But once they grew they changed all that.
Correct. We will always take free and minimize attention to ads. Ads are a bane and attention pollution.
What's up with every AI company having a $0 plan and a $20 plan? I would pay for a lot more of these tools if they were $5 (obviously with less capability than a $20 plan), but I don't use any one enough to justify nearly $300/year (post tax).
Farther up, someone else was complaining about a different tool costing $5/mo but saying they’d pay $3/mo for it.

Everyone having a $20 price point probably means that that’s the point they think the customers will pay for it. Will introducing a $5/mo tier quadruple their paid user base? My guess is no, but that a lot of the people currently paying $20 will drop to paying $5

That's because payment processing and customer support take almost all of the $5, if not more than it.
Isn't payment processing just single digit percents? And customer support... What's that?
> Isn't payment processing just single digit percents?

It is usually a fixed component + a single digit percentage. For larger payments the fixed component becomes largely irrelevant. For small payments it can eat up most of the money involved.

As a quick example, Stripe's standard price for a credit card transaction in the US is 2.9% + $0.30. For a $5 payment that's almost 10% in direct fees, which is just about low enough that this is often where saas pricing starts.

This assumes you do tax calculation yourself (or ignore it until you're big enough) and handle fraud detection yourself. If you pay Stripe for these you're paying a significantly larger fixed fee.

There's also another significant risk at such low prices: In case of a disputed payment, which can happen a long time after the payment and will likely be more frequent if you don't pay to proactively deal with fraud, Stripe will charge you a $15 dispute fee regardless of the end result.

No, it's percents plus a fixed cent amount. Something like 30c is normal.

Customer support: When you are charging money for something, you need to give support to customers regarding their billing etc.

Aren’t their in-house agents doing the “support” ?
The website does not say that the pro version is exempt from ads, and yeah, I am Not Happy about that.
I don't see where it says the Pro account has no ads, but I could be wrong.
I think we are getting there. Maybe it was a bit too early.
Perplexity Pro has ads
Unfortunately, if you're willing to pay for an ad-free service, I suspect you're far more valuable to advertisers than any reasonable amount you could pay to be exempt.
Correct. A US google user's average value is $60 USD/month and ofcourse this is scaled up by those willing to pay who could be worth $200+ USD/month. (Napkin math)
GP said US, which has the highest ad revenue per user. Your link doesn't have country divide.
The OP provided no evidence at all.
See: Amazon Prime
Kagi assistant costs more than your ask, but is a good product and comes with their also good ad-free traditional search.
Yeah but what if they took the 3-5 dollars and also showed you ads?
That’ll never work.

Looks at cable TV

Looks at streaming services

I have neither and my life is better for it. I might pay for a decent streaming service but we've past the point where that is the case. I will never pay again for classic TV, it's a scam since you pay for more ads than actual content.
What could make a streaming service "decent" ?
I don't know where you're based but I would offer the BBC

TV - take your pick of classic shows. Radio - 6 music for me. Education - provides resources for all school key stages in line with the UK curriculum. Sports - a bit sporadic but you can get everything except baseball at some point in the year. Arts - broadcasts the Glastonbury festival. Live shows you can attend and be in the audience.

All for £170 a year and no ads.

only £170 because of the scale, it has 30 million subscribers paying £15 a month. Reduce those numbers and it’s a death spiral.

It won’t last much longer, the fee itself has collapsed in real terms - 15 years ago it was 40% higher than today, the political pressure to remove it has never been higher, I’m expecting Musk to start attacking it more overtly soon.

Spotify but for video media.
Ah, so a slow replacement of human created culture by AI feel-alikes, all while almost nobody who creates anything gets paid.

Not precisely what I had in mind from the term "decent".

ps. I know that for most users of Spotify, the above description of the service doesn't correspond to their reality. But it is an accurate description of the service, nevertheless.

We had that when Netflix first started streaming, then every other studio and media company wanted a slice of the pie.
While Spotify doesn’t have ads if you pay, it still spies on you.
Apple TV, only when good shows are airing. Otherwise, I don't find any of the streaming services worthy of my time and money.
The streaming services my wife and I subscribe to cost somewhere between $8 and $19 per month.

If both of us pay to see a film in a movie theater, we're almost certainly talking an amount in excess of $20, potentially higher than $30 and not inconceivably over $40.

From my POV, a streaming service has to provide us with 1 film's worth of "decent" entertainment per month to be "worthwhile". Although all of them occasionally fail to do that in a given month, I don't think any of them fail to hit the "12 film's worth" over the course of a year.

Apple TV has by far the highest production quality of any streaming service I’ve used.
Wouldn't you want to be loyal to the productions themselves rather than whatever streaming service is exhibiting them? Do you have that much faith in the creative talent at the streaming services?