[KittenInABox]

Many people don't have a choice in which company to go with. My employer chooses the company, not me.

[buffington]

To be fair, you can choose still by declining employer provided/subsidized coverage. The cost of doing so, of course, makes it very much not worth it.

[r00fus]

A meaningless BS choice no one would actively choose is not a real choice.

If you happen to have a working spouse, you can choose between which work coverage makes most sense for your family.