[jasdi]

Think about Google. They start with page rank to solve info explosion, collect mountains of info, and end up building tech to improve efficiency of Advertising. Not exactly solving info explosion (Youtube is quite a large noise generator/info polluter).

Whatever approach is taken, it exists inside an ever changing complex external environment that no one controls. So the approach is always reactive and adapting to the environment. One day it can look revolutionary, another day it can look mundane. Explore-Exploit tradeoff.