[seanhunter]

What makes you think the UK ICO won’t bring legal cases against individuals or companies applying fingerprinting? They literally say in this guidance that they consider it against the regulations for companies to do this even though google now allows it. Having dealt with regulators a fair bit that’s pretty much as clear cut a warning as you can get that they will go after people who do this. Now, will they be fast? No. Will they go after the worst offenders? Maybe, maybe not. Will they only do it if someone makes a complaint? Perhaps. But this note is literally them saying to companies “don’t think you can do this just because google now says it’s ok”.

[Winblows11]

> What makes you think the UK ICO won’t bring legal cases against individuals or companies applying fingerprinting?

Not enough staff in ICO to bring these cases. All the capable people earn much more in private sector (banking/finance) in London.

[noprocrasted]

> What makes you think the UK ICO won’t bring legal cases against individuals or companies applying fingerprinting?

The vast majority of consent flows ("cookie banners") out there are not compliant and they do absolutely nothing about it. It's very unlikely this would be any different.

The ICO is all bark and no bite.