[YouWhy]

The domain name is consistent with the name of one of the founders of the mentioned startup, Loom.

[semitones]

If you're running a popular company then people will easily have a good understanding of the ballpark of your net worth anyway

[WalterBright]

I'm not so sure. You can run it with 90% equity, or 10% equity.

[herval]

in this case (given it was reportedly sold for $975m cash), that would mean your friends think you either have $877m or $97m (he reportedly net $60m, which means your most pessimistic friend thinks you have more money than you actually have?)

[divbzero]

Yes, Loom is also mentioned by the author of the blog post.

[distances]

How many new friends would look up what Loom was, though? This blog post was the first time I heard of it, so seems very unlikely that a random person would really care.

[kridsdale1]

I learned about Loom from a pirate on Monkey Island who asked me to ask him about it.

[tasuki]

If the long-term CTO was your friend, you think you wouldn't hear about it? I generally have some idea about what my friends do professionally.