[ahahahahah]

> it's the best car I've ever had

That's going to be true for many car sales. People don't usually downgrade on cars, and there is real progress on car features over a typical period between buying cars. It'll be especially true if a brand like Tesla where most if their sales are coming from people who previously owned significantly cheaper cars.

[mrguyorama]

It's also just standard human psychology after you've spent $40k, advertisers have relied on this for decades.