[warech]

"Xiaomi appears to have hit a sweet spot in the market, selling high-spec devices that compete with the iPhone on quality, but undercut it substantially in price" This strategy follows Christensen's disruptive innovation to the letter. Interesting to see Apple on the brink of disruption in a consumer category it principally defined.

[Steko]

"This strategy follows Christensen's disruptive innovation to the letter. Interesting to see Apple on the brink of disruption in a consumer category it principally defined."

Sorry I'm not seeing it. Who's to say Xiaomi doesn't end up eating Samsung's lunch instead of Apple?

I mean people in the market for "a cheaper iphone" or "a more open iphone" traditionally that's where Samsung and company have been making money right?

[mbesto]

> This strategy follows Christensen's disruptive innovation to the letter.

Really?

They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.[1]

So basically it's the same exact device but cheaper. That doesn't represent "different package of attributes". Sorry, but I'd barely call that "to the letter".

[1]http://en.wikipedia.org/wiki/Disruptive_innovation#The_theor...