|
Catering to the masses is indicative of catering to system 1 thinking. System 1 thinking is extraordinarily cheap compared to system 2. When a movie has good cover art, an alluring trailer and one name you've heard of before, it is good enough so long as you don't engage system 2 thinking. The same can be said for your domino's argument - picking a good pizza place takes a lot of thought: deep dish vs new york style, delivery vs pick up, price point, etc. Domino's is just there, in-app, and cheap. System 2 thinking compounds. Once you've really tried great pizza, studied film, felt good product design, drank good wine, and so on it is hard to go back. Even when operating in system 1, after you know what makes things good, you can just feel the lack of quality. This is what some people use to term "snobishness" because it can lead to turning one's nose up at something that's good enough to the untrained eye. The minimum bar for is a great measure for society's system 2 quotient. The more deep thought, focus, and experienced a culture is, the higher the quality bar is. For instance, as a community becomes wealthier there are more shake shakes rather than burger kings because with more money people have more free time to experience good foods, leading to a system 1 preference for a higher quality bar. I'd love to see how this plays out over different communities and cultures. |
1: https://www.psychologytoday.com/intl/blog/a-hovercraft-full-... 2: https://replicationindex.com/2016/01/31/a-revised-introducti...