[worldvoyageur]

It makes sense to me. Meta knows who their real users are and what their real users want to consume. They know who their real advertisers are and what they are willing to pay to reach their real users.

This means they know what their real users would like to consume but can't, because that content isn't being created.

Why wait and hope that content your real users want to consume gets created? Have AI create that content. Now you have more product for your advertisers to pay for, plus it is the juicy, premium rate stuff you know they'd want to buy.

With all your data, it practically automates itself.

I'm not saying all this is good, just that it totally makes sense if you are in the business of making money and see yourself as doing that by giving both your users and your advertisers what they want.