[dngray]

PIA is just one of the Kape brands. Nord Security owns the Nord, Surfshark and a bunch of others.

[__alexs]

What does that have to do with pricing competition? Clearly VPNs do compete on price, just the low cost brands aren't blowing money on ad spend.

[dngray]

Or maybe just different marketing strategy eg Nord costs more to begin with, and then they use "promo" deals with offer huge discounts resulting in a normal price again.